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The future of software asset management: Trends to watch in 2025

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As IT environments grow more complex, managing software assets efficiently becomes a critical task. For IT professionals, staying ahead of the curve in software asset management (SAM) isn’t just about compliance; it’s about optimizing costs, mitigating risks, and driving strategic value. As we are already in mid-2025, it’s a good occasion to look at the key drivers shaping the future of software asset management.

The rise of AI and machine learning in SAM

Artificial intelligence (AI) and machine learning (ML) are no longer just buzzwords; they’re becoming integral to advanced SAM strategies. In 2025, expect to see AI-powered SAM tools that can automatically identify software installations, track usage patterns, and even predict future licensing needs with remarkable accuracy. This means less manual effort for your team and more proactive decision-making. Imagine an AI identifying underutilized licenses across your organization and suggesting optimal reallocation, leading to significant cost savings.

Additional Read: The ascending intelligence: How AI is revolutionizing ITAM

Cloud-native SAM solutions are becoming standard

The shift to cloud computing continues at a rapid pace, and SAM is following suit. Traditional, on-premises SAM tools often struggle to keep up with dynamic cloud environments. By 2025, cloud-native SAM solutions will be the norm, offering greater scalability, flexibility, and real-time visibility into your cloud software consumption. These solutions will integrate seamlessly with your cloud platforms, providing a unified view of your entire software estate, whether on-premises or in the cloud.

Enhanced focus on software supply chain security

With the increasing threat of cyberattacks, software supply chain security is moving to the forefront. SAM professionals in 2025 will play a crucial role in vetting software vendors, monitoring for vulnerabilities in third-party components, and ensuring all software used within the organization adheres to strict security protocols. This trend emphasizes the need for SAM to go beyond just licensing and focus on the holistic security posture of software.

The convergence of SAM and IT asset management (ITAM)

While often treated as separate disciplines, SAM and ITAM are increasingly converging. In 2025, we’ll see a stronger emphasis on a unified approach to managing all IT assets, including hardware, software, and cloud resources. This integrated view provides a more comprehensive understanding of your IT infrastructure, allowing for better resource allocation, improved cost control, and enhanced operational efficiency.

Additional Read: Managing Software in the Multisite and Hybrid IT Environments of 2025

Proactive license optimization is key

Gone are the days of reactive license management. In 2025, the focus will be firmly on proactive license optimization. This involves continuously analyzing software usage data to identify opportunities for cost savings, such as reclaiming unused licenses, negotiating better terms with vendors, and aligning license types with actual needs. Advanced SAM tools will offer predictive analytics to help you anticipate future licensing requirements and avoid costly compliance issues.

The future of software asset management is dynamic and exciting, offering IT professionals new tools and strategies to tackle complex challenges. By embracing AI, cloud-native solutions like OpenLM, enhanced security, and a converged ITAM approach, you can transform SAM from a cost center into a strategic enabler for your organization.

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