ZoomInfo is a leading go-to-market intelligence platform that provides sales and marketing teams with comprehensive data on organizations and business professionals. Monitoring ZoomInfo usage is essential for organizations to track credit consumption, seat utilization, and data export activity, ensuring that high-value sales intelligence is distributed efficiently across the team and that subscription tiers remain aligned with actual demand.
OpenLM brings visibility to these metrics, helping organizations understand who is actively utilizing the platform and where seats may be sitting idle. By providing a clear picture of user engagement and credit workflows, OpenLM enables data-driven decisions regarding seat renewals and license reallocation.
ZoomInfo is a centralized data platform designed to accelerate sales and marketing performance. It integrates deep company insights, professional contact data, and intent signals into a single cloud-based interface. This data allows organizations to identify their ideal customers, track leadership changes, and initiate outreach at the most opportune moments in the buying cycle.
ZoomInfo operates on a seat-based subscription model, often supplemented by credit-based entitlements for data exports and specialized features. The primary management challenge lies in the “per-user” cost, which is significantly higher than general business tools.
Because seats are often assigned to specific sales development reps (SDRs) or account executives, monitoring is required to track login frequency and feature engagement. Effective management of this schema ensures that expensive seats aren’t held by inactive users or staff who have transitioned out of sales roles, allowing the organization to maintain its data access without over-subscribing.
OpenLM provides a structured framework to bring transparency to your ZoomInfo environment. By shifting from manual seat tracking to automated monitoring, OpenLM helps organizations ensure that their go-to-market spend is directly translated into team activity.
| OpenLM capability | Value for ZoomInfo licenses |
| Activity monitoring | Track login frequency and seat engagement to ensure your high-cost sales intelligence licenses are being actively utilized. |
| User activity trends | Analyze how different sales regions or teams interact with the platform over time to identify high-performing segments or those requiring more enablement. |
| License access control | Centralize the management of seat assignments to ensure licenses are distributed based on current project needs and sales territories. |
| Unused license reporting | Identify seats assigned to inactive users or former employees, allowing for immediate reclamation and cost avoidance. |
OpenLM provides a unified perspective for managing your sales and marketing technology stack. By consolidating high-cost SaaS platforms like ZoomInfo with core CRM tools, administrators can correlate intelligence usage with broader sales activity.
Delivering impact at every scale
To provide the best experiences, we and our partners use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us and our partners to process personal data such as browsing behavior or unique IDs on this site and show (non-) personalized ads. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Click below to consent to the above or make granular choices. Your choices will be applied to this site only. You can change your settings at any time, including withdrawing your consent, by using the toggles on the Cookie Policy, or by clicking on the manage consent button at the bottom of the screen.
