ActiveCampaign is a cloud-based marketing and customer experience automation platform that combines email marketing, CRM, and sales automation. Monitoring ActiveCampaign usage is essential for organizations to track email volumes, contact growth, and automation activity, ensuring that resources are allocated efficiently and campaigns comply with communication regulations.
OpenLM helps monitor these critical metrics to ensure that subscription levels match actual usage. By providing visibility into user activity trends and unused licenses, OpenLM enables organizations to optimize their marketing automation investment.
ActiveCampaign is a comprehensive platform designed for marketing and customer experience automation. It integrates essential business functions including email marketing, customer relationship management (CRM), and sales automation into a single cloud-based interface. This integration allows organizations to streamline their customer interactions and automate complex marketing workflows.
ActiveCampaign operates on a subscription-based model where the primary optimization challenge lies in aligning subscription levels with actual usage. Because the platform combines various tools, monitoring is required to track specific usage metrics such as email volumes and the growth of contact lists. Effective management of this schema ensures that an organization’s campaigns remain compliant with communication regulations and that the allocated resources accurately reflect the organization’s real-time needs.
OpenLM provides a solution designed to bring transparency to your ActiveCampaign usage. By monitoring activity and automating administrative tasks, OpenLM helps organizations transition from simple subscription access to efficient resource management.
| OpenLM capability | Value for ActiveCampaign licenses |
| Activity monitoring |
Track critical metrics including email volumes, contact growth, and automation activity to ensure your usage aligns with your subscription level. |
| User activity trends |
Gain visibility into user activity trends to understand how your team interacts with the platform over time. |
| License Access Control |
Utilize tools like License Access Control to manage the allocation of licenses efficiently. |
| Unused license reporting |
Identify expired or unused licenses through detailed reports, allowing you to reclaim resources and reduce unnecessary spend. |
OpenLM offers a centralized approach to managing your marketing technology stack. Companies often monitor ActiveCampaign alongside other marketing automation platforms such as HubSpot, Mailchimp, and Marketo, and OpenLM facilitates this consolidated view.
For basic monitoring, the Service License Manager (SLM) is the only requirement, though advanced automation features like user removal may utilize OneDirectorySync. By configuring data collection via API keys and OpenLM Cloud Broker credentials, organizations can securely verify connections and approve license servers. This robust setup grants users access to comprehensive reports in Quicksight, covering everything from expired licenses to granular user activity trends.
Delivering impact at every scale
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