Freshchat license management with OpenLM

Freshchat (part of the Freshworks suite) is a modern messaging software that helps businesses engage with customers across web, mobile, and social channels using AI-powered bots and human agents. Monitoring Freshchat is critical because support teams often experience high turnover and fluctuating demand, leading to a surplus of paid “Agent” seats that remain assigned to inactive or former employees.

OpenLM helps monitor these assets by interfacing with the Freshchat platform to track agent activity and login patterns. It enables support leaders to identify underutilized licenses and optimize the mix of full-time seats versus occasional “Day Passes.”

Understanding the platform: What is Freshchat?

Freshchat is an omnichannel customer messaging platform that unifies conversations from WhatsApp, Apple Business Chat, SMS, and website widgets into a single inbox. It allows support teams to manage high volumes of queries using a combination of self-service bots and live agents.

The management challenge lies in the dynamic nature of support teams. Organizations often provision licenses for every potential user—including developers or managers who might need to “peek” at a conversation once a month—resulting in a bloated subscription where expensive full-time licenses are wasted on casual users who would be better served by a cheaper access model.

Licensing schemas of Freshchat: What you must know

Freshchat typically operates on a per-agent-per-month subscription model, often tiered by feature set (Growth, Pro, Enterprise).

  • Dedicated agent seats: A fixed monthly cost for agents who log in daily to handle conversations.
  • Day passes: Freshchat offers “Day Passes” for occasional agents (e.g., subject matter experts) who only need to log in sporadically. This is a consumption-based alternative to a full seat.
  • The optimization challenge: The financial risk comes from misclassification. If a user is assigned a full “Pro” license ($40+/month) but only logs in twice a month, the company is overspending; they should be on a Day Pass plan. Conversely, relying on Day Passes for an agent who works 4 days a week is more expensive than a flat subscription.

OpenLM’s solution for Freshchat license optimization

OpenLM provides the analytics required to fine-tune your Freshchat subscription. By auditing actual login frequency and session duration, OpenLM helps IT and Support Operations managers assign the right license type to the right user.

OpenLM capability Value for Freshchat licenses
Inactive agent detection Identify agents who have not logged into the dashboard or handled a conversation in the last 30 days. These licenses can be revoked or reallocated to new hires immediately.
Day pass Optimization Analyze usage patterns to determine if an “Occasional Agent” is logging in frequently enough (e.g., >8 days/month) to warrant a full dedicated seat, or if a full-time agent has dropped to occasional usage.
Concurrent usage analysis Monitor peak concurrency of active agents. This data helps in shift planning and rightsizing the total number of licenses needed for specific shifts or seasons (like Black Friday).
Role verification Audit the list of “Admins” vs. “Agents.” Ensure that high-level administrative privileges are restricted to necessary personnel only, enhancing security.

OpenLM advantages for Freshchat license usage monitoring

OpenLM treats customer support software as a measurable asset, allowing you to align your spend with your actual support volume.

  • Smart license conversion: The biggest cost-saving opportunity is converting low-activity “Full Agents” into “Occasional Agents” (using Day Passes). OpenLM provides the data to make this switch with confidence.
  • Unified CX stack management: Manage Freshchat alongside Freshdesk, Zendesk, or Salesforce Service Cloud. This allows you to see if a support agent is jumping between tools effectively or if they are hoarding licenses for platforms they no longer use.
  • Accurate true-ups: When negotiating your Freshworks contract renewal, OpenLM gives you a precise report of how many agents were active over the last year, preventing you from over-committing to seat counts based on peak-season hires that didn’t stay.

Delivering impact at every scale

See our partners in growth, trusted by leading innovators​

Start making the most out of your Freshchat licenses

Looking to gain deep insights into your Freshchat subscription usage? Switch to OpenLM’s smart license management.